Rising costs, expanding market demand, and increasing customer dissatisfaction will characterise Life sciences and Healthcare in this decade and help redefine the roles of patients, providers and payors. These organisations face a growing imbalance of supply and demand. On the demand side is a large population of aging patients in deteriorating health who demand more services, and medical breakthroughs. On the other side, there is a pressure to contain costs while shortening the cycle for new product introductions. Life of Products has also reduced.
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